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PWP Grads

The Parents with Prospects (PWP) GRADS program workbooks were specifically designed for the United States education market. Prospect Training Services was asked to produce five, 300+ page workbooks to meet specific content standards on parenting practice, economic independence, and career preparation.

At Prospect Digital we worked on the layout and design of the workbooks, using colour and design features to clearly identify the different units. Interesting and clear graphics and illustrations were used to explain and explore difficult topics.

The success of the workbooks had led to the Ohio State Department of Education requesting we develop the workbooks into blended e-learning, evolving the courses onto a new platform for the future. The design had to engage young people with friendly, clear layouts, relevant photo imagery, and appealing illustrations.

GWP (Print & Branding)

Gloucestershire and Wiltshire Partnership (GWP) came to us for a fresh, new look. They required new branding, as well as the creation of a brochure and website to detail information about apprenticeships and study programmes. The products needed to be easy to navigate for learners with a variety of literacy and IT skills, and provide information in a clear and accessible way.

We used the idea of growth and nurture to form the theme of the logo, taking the colour green from GWP’s original branding. For the brochure we used big, bold images of young people at work in apprenticeship roles, giving both a positive and engaging feel. This branding was then rolled over into the website design.

We are continuing our relationship with GWP today, producing conference brochures and other print material in our established branding style, building a clear and clean vision of the way GWP operates.

School days (Comic)

We were asked to design, illustrate and produce a comic book for boys on puberty. The brief was to find a way to approach the subject that would be fun, informal and engaging enough that boys would overcome any potential embarrassment and read the information.

The challenge for us was to find a style that was both appealing and age appropriate, and that allowed the content to be conveyed in a clear, straightforward, and sometimes humorous way. The illustrations were drawn by hand with a good old-fashioned pencil, and then coloured in Photoshop.

 

Due to the good reception and positive feedback from teachers, parents and students we are looking at developing a similar information comic aimed at girls.

 

 

YMTB (Student packs)

YMTB is Prospect Training Services long-running programme for young mothers-to-be, giving them guidance and tips on everything from finance to antenatal care. Prospect Digital was asked to update the look of the programme’s workbooks and teaching materials.

 

We started by creating a bold and clear colour palette, linking individual units with a specific colour. We then used big and bright imagery to convey ideas to the audience and keep them engaged and motivated while learning.

As with the comic book, the key to this project was to develop a style that was relevant and appropriate for the target audience of young women and men, but wasn’t too young or condescending.

 

 

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